China Business Consultancy
West meets East: Your gateway to China
Expand your business to China with us.
West meets East enables your business operations in China without miscommunication, prejudice or insecurity.
West meets East solves transnational business challenges with high transparency, efficiency and trustworthiness.

Market Intelligence
Our traditional methods include expert interviews, product showcases, and observations.
Our automated method utilize data points from data banks, social media, and e-commerce.
In our market research reports, we give customized recommendations for market entry and business expansion strategies to enable your business success in China.

Brokering
West meets East bridges the gap between your business and the China market. We provide you with one-stop-solution for your China-engagement including
- Clearance approval
- Brand localization
- Product promotion (online / offline)
- Establishment of distribution channels
- After sale services
Localize your brand strategy and fit your product design to the Chinese consumer behaviour are the most vital, yet challenging steps to reach popularity in China. Our team helps you reaching this goal to unlock the worlds biggest market.

Business Initiation
West meets East organizes high-value match-making opportunities for your company to meet your corresponding counterparts in China.
Through our guidance as your consultant, mediator and interpreter, we facilitate in-depth dialogue to initiate new deals with competent and trustworthy decision makers in China. Thereby, we act in favour of your business matters at all time.
Our seminar of intercultural competencies prepares you with essential tips of doing business with China and teaches you how to overcome most common communicative challenges in cross-national cooperation.
Our Team

Jia Song, Principal
Jia provides Western companies with market entry services to China. She offers seminars of intercultural competencies and organizes China-related high-profile investment conferences, industry forums and cultural events. Jia is also the founder and president of the German-Chinese High-Tech Alliance e.V. with the objectives to improve the exchange, mutual understanding, and cooperation between German and Chinese organizations operating in the fields of cutting edge technologies. Jia has gained multiple years of professional experiences in Transaction Advisory, M&A at PwC and EY. She holds Bachelor’s degree in Economics and Business Administration from the University of Hohenheim, and has studied at the LSE in London and the ECNU in Shanghai.

Nicole Neubauer-Han, Partner
With 8+ years of professional experience in medium-sized companies in Germany and China, Nicole has a comprehensive knowledge of German-Chinese intercultural communication and cooperation, practical experiences in the field of China market entry consulting as well as in project and knowledge management. Nicole is currently trained to be a professional conference interpreter (Chinese, German, English). She is dedicated on building bridges and improve understanding between Chinese and German people and businesses. Nicole is also a member of the management board of the German-Chinese High-Tech Alliance e.V. in Frankfurt.

Adrian de Riz, Partner
Adrian specializes on big data automated market research and has delivered multiple projects in Finance, Automotive, and Consumer goods together with Chinese counterparts. With his profound brokering experience in China, Adrian has successfully introduced several European consumer good brands to the Chinese first and second tier markets. Adrian holds a Chinese- UK- double Master degree with distinction in Business Analytics from the Xi'an Jiaotong-Liverpool University.

Simon Venning, Partner
Simon has several years’ experience in building partnerships with market leaders and curating learning experiences in China for European executives with a high density of insights into their industries, enabling growth and future business. With profound research and analytics skills Simon has previously been providing China market reports and recommendations for actions, for SMEs in a long range of industries e.g. pharmaceutical, robotics and proteins. Simon holds a Danish-Chinese double Master’s degree in Economics and Business administration, Innovation management from Aalborg University and University of Chinese Academy of Sciences.

Alvaro Guzman Gomez, Partner
Alvaro has dedicated his early professional years in honing his communication and intercultural skills. He has experience working with Latin American companies in finding potential synergies in China as well as helping Chinese companies localize to Spanish markets. Other areas of expertise include fruit exports from Spain. Alvaro currently holds 2 double accreditations, a combined high school diploma given by “Beijing normal university” in collaboration with Saint Paul American School Beijing and a degree from Xi’an Jiao tong-Liverpool University in International business with an emphasis in mandarin Chinese.
References










Events and activities
China Reports
News outlets covering China
SCMP is a Hong Kong based newspaper founded in 1903. Now it belongs to the the Alibaba Group.
Caixin Media Company Ltd. is a Beijing-based media group founded in 2009.
China Daily is owned by the Communist Party of China and published since 1981.
Launched in 2009, Jing Daily is a leading publication platform for consumer trends in China.
Contact us
You have questions?
Please send us an email to: info@westmeetseast.de
Call us on +49 176 80864477
Or use the contact form below
Thank you for your attention!
© West meets East Business Consulting
2018 – 2020 All rights reserved
Europe Office
c/o Rhein Main Network e.V.,
Mainzer Landstraße 351,
60326 Frankfurt am Main
China Office
1368 Expo Boulevard
Pudong, Shanghai
People’s Republic of China