China’s cross-border e-commerce has not been affected by the COVID-19 implied consequences. Instead, the imports and exports of China’s cross border e-commerce reached 1.69 trillion yuan (about 260.9 billion U.S. dollars) in 2020, up 31.1 percent year on year. Over the past five years, China’s cross-border e-commerce has grown by nearly 10 times reaching 1.69 trillion yuan (about 260.9 billion U.S. dollars) in 2020, up 31.1 percent year on year.
Regarding cross-border trade volume online for consumer goods, Tmall Global is China’s largest cross-border B2C online marketplace, and allows brands and retailers without operations in China to build virtual storefronts and ship products into China from their home countries.
Tmall is the largest B2C platform in China. To operate on the platform, the brand needs to have a physical presence in China.
Tmall Global is the largest cross-border online marketplace in the world. Tmall Global is a subplatform of Tmall, created for small and medium-sized brands to access the China market and participate in cross-border e-commerce. The products shown on the platform are imported products. Tmall Global allows brands without operations in China to establish a virtual storefront and engage with Chinese consumers, and offers logistics and inventory management solutions. These allow brands to ship their products into China from their home markets directly, or to be stored in bonded warehouses in Chinese free trade zones. The portal allows foreign companies to sell their products directly to Chinese consumers without having a dedicated e-commerce presence inside Mainland China.
Both Tmall and Tmall Global are great options to access the China market. In the next chapter we will list who are the companies usually choosing Tmall Global over Tmall and its Pros and Cons.