Wie internationale F&B Marken den chinesischen Markt erobern – Und an was sie scheitern
Warum das Scheitern vorprogrammiert ist, wenn F&B Marken chinesische Essgewohnheiten ignorieren. - Erfahrt hier wertvolle Tipps, worauf Ihr bei der Lokalisierung in China achten müsst, ohne den Verlust Eurer Markenidentität zu riskieren.
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